The agency begins tracking prices one month before the campaign
- Monitoring scope: The Catalan Consumer Agency is tracking 7,500 products sold by 75 companies across multiple sectors to verify Black Friday discounts and prevent misleading promotions.
- Advance price tracking: Monitoring begins one month before the campaign to determine whether advertised discounts represent actual price reductions.
- Legal pricing standard: Discounts must be calculated against the lowest price charged during the preceding 30 days under ordinary selling conditions.
- Consumer protections: Checks also cover accurate displays of previous and discounted prices and compliance with consumer rights for remote purchases.
- Previous enforcement: Last season’s operation led to 100 penalty proceedings over suspected promotional irregularities. Fines can reach $100,000 euros per case, depending on the nature and severity of the violation.